Spotify adds 2m tracks with IODA music deal

LONDON - Spotify has beefed up its music catalogue by announcing a deal with digital distributors IODA, the Independent Online Distribution Alliance, giving Spotify's two million users access to content the likes of grime MC Bashy and comedian Stephen Fry.

Spotify: Expands catalogue with IODA partnership
Spotify: Expands catalogue with IODA partnership

IODA will contribute more than two million tracks to Spotify already large music directory, content spanning 50 countries and genres, everything from rock, hip-hop, electronic and metal, to world, latin, jazz and classical.

Some artists covered by IODA include the Prodigy, Burial, Bob Marley & The Wailers, Broken and Stephen Fry.

IODA also brings its growing number of international partners into the deal, including Nordic territory partner Bonnier Amigo Music Group, which adds artists such as Ane Brun, Madcon, Hello Saferide, Sunrise Avenue and The Third Degree to the catalogue.

Daniel Ek, CEO and founder of Spotify, said one of the company's main challenges was to provide a wide range of music for all its users conceivable tastes.

Ek said the deal is a "leap forward" in Spotify's mission to provide users with "the biggest, most diverse musical catalogue on the planet."

Kevin Arnold, founder and CEO of IODA, commended Spotify and said: "We've seen a lot of promise from ad-supported revenue models. Spotify is exciting and unique in that the promise is backed up with a tangible subscription model and a slew of fresh ideas on how to grow the platform."

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