The Surrey based sports market research firm is used by rugby league's governing body to help it and its partners get the most out of various sponsorship deals.
Rhodri Jones, sponsorship account manager at the said: "The data that Sports Marketing Surveys provides is invaluable to both ourselves and our sponsors to ensure that we are maximising the investment in the Super League.
"Working with our partners Engage Mutual Assurance, this information keeps us aware of the progress of the sponsorship during the season."
Nigel Geach, director, Sports Marketing Surveys, said: "Rugby League has grown tremendously over the last three years and we are pleased to continue to work with them."