Sports agency Perform plans £500m flotation

Perform, the digital sports marketing and media agency, is plotting a 拢500m flotation on the London Stock Exchange.

Goal.com: website acquired by Perform earlier this year
Goal.com: website acquired by Perform earlier this year

The group, which is 58% owned by the American billionaire Len Blavatnik, hopes to raise around £70m from the flotation, which is expected to value the company at around £500m and is likely to take place this spring.

Perform provides various online sports content to third parties, such as video for betting, along with running channels such as Chelsea TV and TennisTV.com. It also runs its own service, Goal.com.

In 2010, the company streamed more than 25,000 separate sporting events live, and managed more than 100 websites and mobile services on behalf of third parties.

The company was formed in 2007 through the merger of Inform Group, the digital sports rights agency, and Premium TV, which provides web and mobile solutions to the sports sector.

Blavatnik is an American billionaire who runs Access Industries, an industrial group.