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The deal, brokered by MindShare, includes integrated branding and logos, combined with full sponsorship of all UEFA Champions League coverage in the magazine.

Sport will run branded player interviews, match previews and a competition for a VIP trip to the final in Athens.

Greg Miall, publishing director of Sport, said: "The deal with Ford is an excellent example of the diversity of sponsorship packages Sport can offer advertisers."

The magazine also announced the appointment of Matthew Blore as ad manager.

Blore, 31, joins the sales team at Sport's Shoreditch office. He will be looking after MindShare, Universal McCann and PHD.

He has previously worked at Caspian Publishing, The Daily Star, MindShare and ARM Direct.

Nardia Nardonnet, managing director of Sport, said: "Due to the popularity and continued growth of the magazine, interest levels among advertisers continues to rise. As a result we have moved to expand our sales force accordingly."

Sport, published by Sport Media & Strategy, was launched in London last September and last reported an audited circulation figure of 321,893 copies. It is currently distributed on Friday mornings outside London Underground stations, train stations and gyms.