Price, a former group ad director at Condé Nast, will lead the multi-platform expansion of the wealth management brand, along with founder and editor-in-chief William Cash.
The quarterly title plans to produce six new digital editions this year to supplement its four print editions.
Spear's is also introducing an email subscription-based model, with paying subscribers receiving the magazine in print and online.
The online Spear's Indices (available on the title's website spearswms.com) which ranks and rates top people and companies in wealth management, such as lawyers or art advisers, will now only be available to paying subscribers, directly rivalling other similar guides such as Legal 500 and Chambers.
The entries in Spear's Indices will be published in a Top 1000 book, which the publisher describes as a "Debrett's of wealth management".
The title also plans to expand into the US this spring, led by Deirdre Brennan, founder of US hedge fund newsletter FinAlternatives, who will head Spear's Digital.
Christian Price said: "I'm looking forward to leading Spear's as we move from a quarterly publication to a multi-platform media brand.
"Having an award-winning magazine as our flagship gives us the credibility to develop our online, awards and research products fully for the benefit of our high net worth audience, the most exclusive of any magazine."
Price left Condé Nast in 2006 to become publisher of Trader Monthly, a bi-monthly lifestyle magazine aimed at wealthy traders and hedge fund managers.
Spear's unofficially audited circulation is just under 30,000, including 10,000 copies distributed in British Airways' first class lounges.
The title went through on a management buyout led by Cash in August last year. Cash took a 67% interest and private equity group Nectar Capital took 33% of the business.
_1.jpg)
.jpg)
