Space hired to launch experiential activations for Starbucks

Creative agency Space will be launching experiential activations as part of its appointment to work on the Starbucks' Ready to Drink (RTD) range.

Space will be devising brand experiences for the coffee chain's range
Space will be devising brand experiences for the coffee chain's range

Space will be responsible for all UK brand experience, shopper marketing and promotional activity. The first integrated campaign will launch in June.

Included in the product range, which is produced and sold by Arla Foods, are: Starbucks Chilled Classics, Starbucks Bottled Frappuccino, and Starbucks Doubleshot.  

David Atkinson, managing partner at Space, said: "The chilled coffee category is already growing, but the potential is phenomenal.  Starbucks is leading the category, and combined with the dairy expertise and shopper quality of Arla, the proposition is very exciting and compelling."

Space was recently appointed by , in the run up to the European Championships.

Comment below to let us know what you think.

For more in-depth and print-only features, showcases and interviews with world-leading brands, don't miss the next issue of Event magazine by .

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Get a team licence 

 Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.

Find out more

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now