Lavazza
Event structure:
Lavazza has predominately worked with Amplify on its recent campaigns, including its Wilderness Festival activation and Vespa coffee drop for London Fashion Week.
Social footprint:
@LavazzaUK has 10.6k followers on Twitter, more than 563k likes on Facebook and 3,560 subscribers to its YouTube channel.
Recent campaigns:
In the week leading up to Christmas and sampling station in order to highlight its new Prontissimo product. While activity earlier in 2015 included where the brand had a chill out zone, and distributed fresh coffee to campsites each morning. It also took to the streets for London Fashion Week SS16 after it , and enlisted the help of
Latest campaign:
, this February, and it was . The brand was the official coffee of LFW for the 15th year running, recruiting up-and-coming designer Ryan Lo to create a bespoke design for the AW16 shows. The activity formed part of Lavazza’s work with the British Fashion Council to raise the profile of the next generation of designers.
Starbucks
Event structure:
Starbucks has recently worked with the likes of OMD, Fuse Sport + Entertainment and Clink Clink.
Social footprint:
@StarbucksUK has 667k followers on Twitter, more than 1.4m likes on Facebook and 104k followers on Instagram.
Recent campaigns:
In October last year Starbucks opened the doors to a , in London's Covent Garden. Inspired by the brand’s Reserve Roastery and Tasting Room in Seattle, the café featured arena-style seating designed to showcase the coffee making process and allow customers the opportunity to watch top baristas make their drinks in front of them. It also featured the newly-launched Starbucks Evenings menu, which includes beer and wine.
In November the brand also erected a at London’s King’s Cross station to mark the return of its red cups for Christmas.
Latest campaign:
Starbucks has been busy in 2016 with two campaigns running alongside each other at the beginning of the year. , which hosted pop-up pamper parlours within its coffee shops through the month of February, while it also during January and February. These educational events saw customers taught how to both identify and appreciate the different flavours of coffee via a series of tastings.
Verdict
Event says: There really isn’t much in it, but we feel like Starbucks just nudges ahead due to the more interactive nature of its activations.
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