Sony Interactive Entertainment "PlayStation - play has no limits" by Adam & Eve/DDB

Sony is promoting its PlayStation product with a global campaign by Adam & Eve/DDB.

A short film, created by art director Xander Hart and copywriter Edward Usher, and directed by Francois Rousselet through Riff Raff, was launched at an online event yesterday (9 September).

Media is being handled by MediaCom.

Credits

Senior vice-president, head of global marketing
Senior vice-president, global marketing
Creative agency
Joint chief executive officer
Chief creative officer
Executive creative directors
Art director
Copywriter
Chief production officer
Assistant producer
Project director
Planning director
Executive content director
Head of content
Social director
Senior content creative
Digital display lead
Integrated producer
Media agency
Localisation agency
EG
Production company
Executive producers
Producer
Director of photography
Production designer
1st AD
Post-production
Audio post-production