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Sony has stepped away from the romance of Valentine's Day with its first ad of the new decade as it promotes "the power of PlayStation".

Created by Adam & Eve/DDB to highlight the emotive side of gaming, "Heart" begins as a military unit prepares to descend a man-made pit.

The team make their way through a desolate tunnel system, before stumbling upon thousands of beating hearts, all plugged into PlayStation consoles. It ends with the image of a singular heart, with blue veins referencing the symbols of the PlayStation's controller buttons. The film comes with the tagline "Feel more than love this Valentine’s", ahead of Friday’s romantic festivities. 

The work was created by Darren Beresford and Richard Gayton, and directed by Romain Gavras through Iconoclast. Media was handled by MediaCom.