Digital agency Spinnaker has developed the application, which goes live on 14 February, to support a full digital campaign. The application is supported by a Rambo profile page and tailored sponsored ads.
Become Rambo is a strategic war game that lets the player choose from a selection of weapons, depending on their ranking points. Players attack enemies with the goal of 'Becoming Rambo'.
The film appeals mainly to a male audience aged between 15 and 30 and, with numerous fan clubs already online, it is the ideal platform to launch this type of game, according to Sony Pictures.
The application should spread virally, as players are offered strength points as an incentive to recruit more friends.
"Rambo is an iconic film, evoking nostalgic memories for our audience," said Joshua Heaton-Armstrong, digital marketing manager, Sony Pictures.
"While we are hoping to captivate this market we will also be looking to recruit new fans ... it will be interesting to see how this will viral in the UK pre-dominantly among the younger generation who are not as au fait with Rambo," Heaton-Armstrong explained.
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