Gyro was handed the branding and launch advertising task after winning a competitive pitch earlier this year. It also works for Sony's computer storage division Turbo.
Small and medium-sized businesses are being targeted with press and online ads, and the range has been marketed to Sony's distribution partners. A direct marketing campaign may follow later.
Matt Price, product manager at Sony UK, said: "Gyro has very effectively matched our brief, which was to communicate the real value that Sony's Vaio Professional notebooks deliver to users. The campaign achieves strong cut-through in a category where media executions are dominated by specifications and low-price messages."
The new products include built-in videoconferencing cameras, fingerprint readers and Sony's X-Black screen technology.
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