It is launching the service as The Trading Floor after a trial period involving a number of buyers.
Buyers can use the data for customer acquisition campaigns and to enhance their customer records with fresh transactional data.
According to Zoe Vine, Solutio's head of data services, The Trading Floor helps insurance providers contend with the high costs of acquiring data.
"Insurance providers hold an incredible amount of dormant data, which they've paid a lot of money to acquire but are unable to convert -- either due to price competition or because the potential customer is unsuited to their particular customer profiles," she said.
Vine added that competition in the marketplace was pushing up cost-per-click prices with the result that only the key players are able to drive substantial traffic to their websites.
Solutio offers marketing, consultancy and fulfilment services to the insurance sector. It also provides smaller brokers with free access to products and service through web-based trading platforms.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .