SodaStream plans comeback with WAR campaign

LONDON - SodaStream plans to make a comeback through an integrated campaign devised by Ware Anthony Rust, involving advertising, PR, digital and trade marketing work.

The home-produced carbonated drinks brand, which rose to popularity during the 1970s and 80s, aims to promote its environmentally friendly features during the campaign as part of a wider move to reintroduce to the market.

SodaStream became a popular brand in the UK during the 1970s and early 1980s, where its 17-year slogan, "Get busy with the fizzy", helped make the carbonated drinks maker a mainstay in UK households.

The famous strapline was ditched in 1996, and the brand's last major TV campaign was a Mitchell Paterson Grime Mitchell-created spot featuring comedian Lenny Henry.

WAR's appointment comes after to reposition the brand towards a more contemporary audience.

Paul Hogben, managing director of , the world's largest manufacturer of homemade soda makers, said: "We were extremely impressed with the enthusiasm and charisma that Ware Anthony Rust showed us during the pitch process.

"SodaStream has a fantastic heritage and through careful and impactful communications, we strongly believe we can increase both listings for and consumer uptake of our brand."

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Get a team licence 

 Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.

Find out more

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now