Most read: Lidl enters into sponsorship of Mumsnet website
, which includes the creation of unique content, 北京赛车pk10's Michelle Perrett reports.
Mumsnet, in association with Lidl, has already published , three videos showing Mumsnet bloggers sharing their Lidl shopping experiences and meal planners for their weekly shops.
Justine Roberts, the chief executive of Mumsnet, said:
Our experience is that deep, long-term and smart brand engagement with our audience can have a really significant effect on attitudes and sentiment. We’re looking forward to creating useful, shareable content that will shake up the weekly trolley-dash."
Justine Roberts, the chief executive of Mumsnet
The deal comes a month after .
TBWA/London has held since 2013.
Ad blocking: Adblock Plus releases iOS browser
Everyone in mobile advertising and publishing have been holding their breaths for the iOS 9 update, which will allow developers to build content blocking extensions for the Safari browser (while we're turning a shade of puce, the public have been signing up to beta versions of these apps in their thousands).
But Marketing's Shona Ghosh reports Ad Blocker has beaten Apple to the punch, announcing a browser for Apple devices which promises to block display ads, pop-ups, trackers and "malvertising" – the injection of ads containing malware into legitimate ad networks.
Adblock Plus also says Google has lifted a two-year ban on its service on the Play Store, meaning the Adblock Browser is now available for Android phones.
Are you freaking out? We're freaking out.
For more details, read Ghosh's .
Resolutions: 18 Feet and Nationwide settle High Court dispute
18 Feet & Rising has ended its High Court dispute with former client Nationwide over claims that the building society stole credit for the agency's work, 北京赛车pk10's James Swift reports. Here's the statement.
The Court claim brought by Nationwide Building Society’s former advertising agency, 18 Feet & Rising, against Nationwide has been withdrawn following an agreement, with no money being exchanged.
18 Feet & Rising and Nationwide joint statement, 7 September 2015
The claim related to Nationwide’s current ‘generations’ television advertising campaign that first aired on 31 May 2015. The ‘generations’ campaign was managed in house by Nationwide and produced by Aspect Film and Video.
The campaign was adapted and developed by Nationwide from an original creative idea and script first put forward by 18 Feet & Rising. 18 Feet & Rising was retained by Nationwide to supply it with creative ideas and received payment accordingly.
Any intellectual property rights arising from or related to the original creative idea and script submitted to Nationwide by 18 Feet & Rising are owned by Nationwide.
And here's the ad that was at the root of the row.
Ice cream: Ben & Jerry's new flavour/climate change campaign
It wasn't in a premium position on the Brand Republic home page, but it greatly outperformed its rival stories? Why? Was it readers' desires to know how Ben & Jerry's were planning to "save the world", or was it the desire to find out what the new flavour is? Was it merely an involuntarily click on a tub of ice cream?
The story's about , which aims to inspire consumers to demand climate action, supported by the launch of a flavour of the same name.
The brand will promote online activist network Avaaz’s petition to world leaders calling for a transition to 100% clean energy.
Want to find out what's in the new flavour? We're going to force you . Mwahaha.
Shaggy dog story: Stray dog finds street solidarity in Blue Cross TV ad
We'll leave you today with , the animal charity. It stars Baxter, mournfully singing a somber version of I Will Survive.
The ad was created by Dip Mistry, Rob Graves-Morris, Orlando Warner, and Joe Miller at M&C Saatchi.
It was directed by Dom Hawsley and Nic Goffey out of Outsider, and will appear in print, online and TV.
Check out more of the .
Compiled by Jonathan Shannon
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