The conference, hosted by Brand Republic's sister title Marketing, is to be chaired by broadcaster David Hamilton, who will be joined by guest speakers from all different areas of the marketing industry.
It will be held on March 26 at the Dorchester Hotel in London.
The speakers will present a number of case studies explaining how each company has used different techniques to get the most out of this lucrative market.
Online marketing will be addressed by Fred Olsen Cruise Lines new-media manager Peter Oxlade and AOL UK's director of editorial and programming Sheila Sang.
SMS marketing will be handled by Lars Becker, CEO and co-founder of text marketing specialist Flytxt.
Other speakers include: Angela Horsman, marketing director at Saga Holidays; Jo Rigby, research director at OMD; John Ryan, marketing manager for BBC English Regions; and Sam FitzGibbon and Sarah Lawrence, publishing director and head of advertising respectively at Emap's Yours magazine.
The over-50s market accounts for 70% of the UK's personal wealth and collectively spend 拢240m a year.
People interested in attending should visit www.olderrichrwiser.com or phone 020 8267 4486.
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