Rather than focusing on the technicalities of the sport itself, the 30-second TV ads feature the supposedly un-sportsmanlike activity of some American fans, such as sneezing and snapping twigs, at the end of which Slater says: "We're ready, are you?"
In the radio ads, the star, known for sounding like Jack Nicholson and currently acting in 'One Flew Over the Cuckoo's Nest' in the West End, plays a patient trying to say "Get in the hole" to his speech therapist.
The print execution of the campaign graphically depicts the actual course at Open Hills in Michigan, where the Cup will be played, as camouflage with the headline "Let battle commence".
Adam Tucker, copywriter at DDB London, said: "Golfing etiquette goes out of the window when it comes to the Ryder Cup... particularly for the Americans."
The campaign runs from September 10 to 12 with media is through New PHD. The Guardian Guide is published Monday 13.
The creative team behind the campaign were copywriters Adam Tucker and Matt Lee, and art directors Pete Heyes and Justin Tindall. The production company was Hungryman and the ads were directed by Dave Gray.
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