, Xbox owners in the UK and Ireland will now have the opportunity to access, through their broadband-enabled games consoles, a range of BSkyB content.
The deal will provide access to Sky Player, which currently provides access to a range of live pay-TV channels - including Sky Sports - and an on-demand library of thousands of programmes.
When the service launches later this year, Sky Player will be available in two ways. For a customer joining Sky via Xbox, Sky Player TV will offer a range of linear TV channels, as well as a library of on-demand content. A number of subscription packages will be available, as will the opportunity to access programming on a pay-per-view basis.
Alternatively, Xbox owners who already subscribe to Sky TV will now be able to access Sky Player's on-demand services through their console, in addition to their PC or Mac.
Full details on launch date, channel line-up and pricing will be revealed at a later date.
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