The consultation was designed to allow the industry to comment on the government's proposed communications white paper. BSkyB is understood to have been submitted its response last week -- a week after the January 25 deadline that had been agreed earlier on.
Existing media ownership rules prevent any company, which owns over 20% of the UK's national newspapers, from owning over 20% of a terrestrial broadcaster.
BSkyB's sister company News International owns The Sun, the News of the World, The Times and Sunday Times. Both companies are controlled by News Corporation.
The document implied that these rules are specifically intended to limit News Corp's expansion into TV. "There is of course now only one such proprietor, News International, and one such company, Sky," the document said.
It concluded that the "existing rules should be abolished since they are unjustified, arbitrary and discriminatory".
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