The preview confirmed Goldman Sachs' "market performer" rating with a price target of 1,000p, valuing the core business at 866p a share. The company's share price, however, dipped 3.13% at midday to 696p.
Goldman said it believes BSkyB may pleasantly surprise the market with an increase in annual revenue for each subscriber. It could grow to as much as £323, from £317, in the first quarter. As a result, the company's 12-month growth target of £330 could be too low.
BSkyB is expected to report solid subscriber growth rather than the spectacular increases seen in previous results. Goldman forecasts an increase of 217,000 in net direct-to-home subscribers for the second quarter, taking the company's direct-to-home subscription total to 5.715m.
However, the bank has reduced its full-year target of 6.1m direct-to-home subscribers to 6m.
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