This week, Setanta announced it is offering live Premier League coverage via broadband. The announcement came hot on the heels of a new football package from BT Vision.
The on-demand service from Sky and the News International papers, called 24-7 Football, will offer T-mobile, O2 and 3 customers coverage from the Premier League and Uefa Champions League.
Fans will be able to watch live goals on their mobile phones and access post-match highlights and a video archive.
However, Uefa regulations prevent 24-7 from showing the goals as they go in between 2.45pm and 5.15pm on Saturdays. 24-7 Football will be available for £5 a month, or customers can choose to pay 50p a clip.
Separately, Sky is making available on its mobile service every Premier League match broadcast exclusively live on its satellite TV channels.
From August, Sky Sports 1, 2 and 3 will be available via Sky Mobile TV as simulcast channels. Customers will be able to subscribe to the sports package for £5 a month.
As well as all 92 Premier League matches owned by Sky, the channels offer live coverage of a range of additional domestic and international sports.
Launched in November 2005, Sky Mobile TV allows customers to receive over 30 mobile TV channels including live news, music, entertainment and documentaries.
The service is currently available to 3G subscribers on the Vodafone UK, Vodafone Ireland and Orange networks, and is expected to launch on the T-Mobile network in the coming weeks.
Vic Wakeling, managing director of Sky Sports, said: "We know there is strong demand for sports content from mobile users, so we're delighted to simulcast our premium channels on Sky Mobile TV for the first time."
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