The pitch is understood to focus on the company's flagship Sky.com media property, which is used as a key customer acquisition tool. Incumbent agency Arnold Interactive will repitch. The other agencies on the shortlist have not been revealed.
The review is being handled by Dawn Whittaker, who was promoted to head of internet marketing in January as part of a restructure.
According to Sky, 14% of its customers sign up online. Last month Mother scooped the £5m creative account for Sky Bet, BSkyB's betting and gambling business.
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