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Twenty-five projects have been nominated for the DQM Group-sponsored awards, known for having onerous entry requirements.

The awards take place on 4 June and recognise "modern, accountable marketing". Entire Direct Marketing, CHI & Partners, Adestra, Manning Gottlieb OMD and Union Direct have all been nominated twice.

Derek Holder, the IDM's managing director, said that "despite the recession" there was a "significantly high number of entries this year, particularly showing new strengths in digital marketing".
 
Entrants for the BPA Diamond have to disclose a large amount of detail to demonstrate how their marketing programme has made a long-term, strategic contribution to the business. The projects nominated for the IDM BPA Diamond are:

BPA Diamond nominees

Client/campaign: Citi International Personal Bank/Minimum Relationship Balance
Agency: OTM London
 
Client/campaign: Dennis Publishing / Launch of new digital magazine, iGIZMO
Agency: Adestra
 
Client: Everest
Agency: Maher Bird Associates
 
Client/campaign: Swinton Taxi Division / The Swinton Mystery Tipper
Agency: Red C
 
Client/campaign: VisitScotland / Climbing the ladder
Agency: Union Direct
 
Client/campaign: Waterstone's / Waterstone's Loyalty Card
Agency: EHS Brann

The individual category awards, or Facets, recognise excellence in direct, data and digital marketing.

Direct category nominees

Client: Association for International Cancer Research
Agency: DMS

Client: BAA Airports
Agency: n/a

Client: British Gas
Agency: OgilvyOne

Client: Sky
Agency: Digital and Direct

Client: VisitScotland
Agency: Union Direct

Client: World Vision
Agency: Meteorite

Data category nominees

Client: DQM Group
Agency: n/a

Client: EDF Energy
Agency: CACI

Client: Kimberly-Clark Limited
Agency: LMG - Groupe Aeroplan

Client: Royal Mail & Furniture Village
Agency: DQM Group

Client: Shop Direct Group
Agency: Entire Direct Marketing

Client: Thomas Cook Financial Services
Agency: JaywingDMG/InboxDMG

Digital category nominees

Client: Dennis Publishing
Agency: Adestra

Client: Friends of the Earth
Agency: CHI & Partners

Client: Littlewoods Direct
Agency: Entire Direct Marketing

Client: Radisson Edwardian
Agency: Greenlight

Client: Reebok International
Agency: Inside Mobile

Client: Republic
Agency: AWA

Client: Talk Talk
Agency: CHI & Partners

Client: toptable.com
Agency: Emailcenter UK

Client: Virgin Media*
Agency: Manning Gottlieb OMD

*( Virgin Media/Manning Gottlieb OMD are finalists in two separate digital categories).

The BPA Diamond winner last year was travel brand Thomson and its agencies WDMP Communications and CreatorMail for a campaign entitled: ‘How a personalised customer direct marketing campaign changed the marketing culture of a forty year old company forever'.