Skittles is releasing a teaser for its first-ever Super Bowl ad. The spot, created by DDB Chicago, employs the same humour as previous ads from the Wrigley brand.
This teaser is set in a modern-day US Western town, where the bell tolls several times and the residents appear to gird themselves for action. The people have massive biceps – but only on their right arms.
The spot ends with "Super Bowl Sunday" and "It will be settled". An arm-wrestling contest, perhaps? We'll have to wait until 1 February to find out.
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