Skittles "cloud" by DDB Chicago

Skittles has launched its first global TV campaign – and the work is as surreal as it comes. DDB Chicago created three spots that depict the comings and goings of an old lady and her Skittle-emitting pet cloud. The activity, which debuts in the US before being rolled out across the UK, other European markets and Canada, was created Matt Collier and Wayne Robinson, and directed by Chris Palmer through Gorgeous.