Simple brand manager appears as judge in `Britain's Next Top Model' episode

LONDON - Skincare brand Simple has teamed up with TV show 'Britain's Next Top Model' to promote its Daily Radiance range of facial products

Simple skincare range
Simple skincare range

The products will feature in a challenge on tonight's episode when 19 wannabe models will bare all in an ‘America Beauty' style photo shoot for Simple's Daily Radiance range, which contains mango extracts.

Simple's senior brand manager, Rachel Snary, will appear as a judge on the programme.

The winning contestant will be invited to a Simple casting and may be featured in a future campaign for the range, which is expected to roll out later this year.

The Daily Radiance range was launched in 2007. Last year, a cleansing wipe was added to the collection which has since generated £1m in sales.

Simple, which prides itself on offering colour- and perfume-free products for sensitive skin, said it currently holds a 14.2% share of the skincare market.

 

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