Piper, who was the subject of a recent Channel 4 documentary ‘Katie: My Beautiful Face?’, suffered severe burns to her face and neck as a result of an acid attack three years ago.
The former model has set up the charity with the aim of establishing a burn and scar management and rehabilitation clinic in the UK, with Simon Cowell as the charity’s first patron.
Tribal DDB has created the site for the charity, , to provide information and support to burns survivors.
Piper said: "When I was recovering, I looked on the internet for information and support. There wasn’t anything that I felt described me or that could support me, without making me fell labelled and defined as a burns victim."
The charity’s visual identity was created by branding agency The Clearing.