James joins with more than 25 years’ experience in the industry, having worked across the UK, Europe, USA and the Far East on behalf of Imagination and Caribiner International.
For the past four years he has been running his own business, AM2PM, providing project management, production, creative and design support to large production companies and advertising agencies.
He will begin by overseeing the opening of a new office in Qatar and the expansion of the company’s Scenic Construction division and will report directly to Showforce’s chairman, Ian Spendlove.
"David’s creativity, knowledge and understanding of a client’s requirements and expectations, coupled with his hands on, operational approach, make him a fantastic addition to the team," said Spendlove.
"Having known and worked with David over the last 20 years I am very much looking forward to having him on board and am confident he will become an integral part of the team as we continue to develop," he added.
James commented: "I've been a great advocate of Ian and Showforce from the beginning. Ian's vision to drive the company forward and move it into new areas of business, at what is a unique time for Dubai and the Middle East, really attracted me to take the position."
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