Wilson replaces David MacKenzie who left the Ebay-owned online shopping comparison site at the end of last year.
Wilson, who spent six years at Yahoo!, will have a brief to drive new online partnerships and deals as the company looks to enhance user experience at the site.
As part of its focus on Europe, Shopping.com has also appointed Bebo executive Laurence Pichot as managing director of it French operation, one of its other key European markets.
Pichot was previously marketing director at Bebo, .
Shopping.com, which offers a variety of products including clothes and electronic goods, is looking to expand its brand and sales beyond its US domestic market. The site works with a number of partners offering price comparisons on various goods.
Shopping.com was founded in 1997 and launched in the UK in 2003. It was purchased by Ebay in 2005 and claims to be one of the fastest growing online shopping sites.
Its European operations include the UK, Germany and France.
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