The campaign features the new proposition "the centre for seriously savvy shopping" and primarily targets ABC1 women in the outer catchments of the centre.
The direct marketing element was a 22-page magazine produced with contributions from journalists including, the deputy fashion editor of the Sunday Express, Claire Brayford, and will be delivered via door drops to 50,000 households.
The magazine focuses on brands and products available at the centre and features categories such as top tips, clever buys and little treats.
Melanie Beck, marketing manager at thecentre:mk, said: "This new campaign builds on the sharp increase in AB visitors to thecentre:mk since Fox Kalomaski was appointed in 2006.
"We are confident that the new marketing activity will strike a chord with today's consumers who are shopping in a more discerning way."