Sampling and door drops will be supported by online activity. The aim of the drive is to raise awareness of new products and increase sales.
The campaign was created by below-the-line agency Haygarth. It will run to the end of May. Consumers will be offered a taste of Sharwood's Microwave Noodles in Sweet Chilli or Rich Soy and Sesame flavours. This will be followed by sampling of Sharwood's Indian Side Dishes.
Recipe suggestions and 25p money-off-next-purchase coupons will be handed out to encourage consumers to trial different products. The Sharwood's door drop will be distributed to one million households.
A postcard will feature recipe ideas and a message from a chef to inspire the consumer to try something new. Coupons will also be distributed.
.jpg)
.jpg)