The 15sqm plot, known as Hair of the Dog Trailer Park, features its own hair salon, an upstairs terrace bar, a garden and a shop.
Located in the festival’s East Village it will give the brand the opportunity to showcase some of its top hair products and stylists and will be open from 8am to 8pm every day.
Sevens7 worked with marketing agency Bite CP and the Halo Group on the project.
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