Seat UK head of marketing Mark McKenna has taken the position of head of operations, overseeing the car marque's sales department.
McKenna replaces Iain Carmichael, who is to head Audi's fleet sales department.
Seat is seeking a replacement for McKenna.
Recent Seat advertising has included a TV cam-paign for the Altea, which launched late last year and featured tennis legend John McEnroe.
However, Seat's promotional activity has not translated into sales. The car marque sold 28,431 cars in the UK last year, a fall of 14.4% on 2004, according to the Society of Motor Manufacturers and Traders.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.
Find out moreGet unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.
Upgrade accessGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an alert now
_1.jpg)
.jpg)
