Seat campaign highlights performance

Automotive

Alex Brownsell

August 11, 2008

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1 minute

Seat campaign highlights performance

LONDON - Spanish car brand SEAT is launching a national campaign to highlight the performance qualities of its range. The radio, print, direct and digital campaign, by marketing agency Geronimo, will run over August and September.

The campaign is targeting men and women aged 18-44 looking to get the best performance out of their cars, and follows on from the recent launch of the SEAT Ibiza. Geronimo has put together a dedicated microsite, www.seatperformance.co.uk, to tie in with the activity.

Steven Robertson, head of marketing at SEAT UK, said he hopes the campaign gives the brand a timely boost as it strives to achieve its quarterly sales targets.

The Ibiza is the first in a series of SEAT vehicles to be designed by former Lamborghini head designer, Luc Donckerwolke.

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Advertising