The agency will be responsible for working across Carnival's portfolio of cruises including P&O Cruises, Ocean Village, Cunard and Princess, managing paid search for all brands, as well as search engine optimization for P&O. Last year, the company spent more than £4m on media, according The Nielsen Company.
The Search Works clients include Avis, Visit Britain, Maximuscle and various brands within the Pearson Group.
Earlier this week, Media Week revealed the agency's managing director, Stephanie Carr, is to leave at the end of the month. She will be replaced by deputy managing director Gavin Ailes.
The TradeDoubler Group is recruiting a new managing director to replace Ben Wood, who left the agency in May to become managing director of Diffiniti.
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