In addition to TV, press and outdoor ads, a new digital campaign reassures customers that ScottishPower is the energy supplier of choice when saving money, time and energy with a game-show theme.
A series of Flash animated banners, created by Lewis Creative Consultants, promotes potential savings by making small changes in energy consumption and invites users to play ScottishPower's savings game to be in with a chance to win back savings.
The banners are running on Yahoo!, Times Online and STV.
The online game is a dedicated microsite at www.scottishpowersavings.co.uk where contestants are invited to see how much they could save by selecting the savings options that appeal including; go paperless, switch to Direct Debit and hang dry your clothes.
By selecting various options, contestants are shown how much they could potentially save and are invited to be in with a chance of winning back the total value by entering into a prize draw.
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