The campaign features six outdoor and print executions inspired by popular sci-fi films and TV shows including 'Star Wars', 'ET', 'Star Trek' and 'Wonder Woman' with different straplines designed to tell viewers how they can enjoy the Sci Fi 'Movie at 10' without being disturbed.
For example, the 'Star Trek' ad sees someone employing the "Vulcan Neck Pinch", the 'Star Wars' execution sees a man using the "Vader Mind Choke" while the 'ET' ad sees the application of the "ET Finger Jab". Underneath the strapline reads: "Never disturb anyone watching the Movie at 10."
The ads were produced by Quiet Storm and Rocket PHD media-planned the campaign.
The month-long activity goes live from October 10 and will feature in London Underground stations, Metro, promotions on Xfm and in trade title Media Week.
On-air idents, produced by Jam, will run on the Sci Fi channel over the month. This will lead up to Sci Fi's birthday in early November, when the channel will screen a horror-themed week of Movies at 10, consisting of among others 'Halloween' and 'The Exorcist: The Director's Cut.'
The channel will also be hosting its second MediaGeek awards, a spoof of Media Week's annual ceremony.
Sci Fi will visit media agencies in early October and film staff re-enacting key sci-fi scenes. The scenes will be filmed and then loaded on to a website for people to vote for, with winning scenes shown on the channel at the end of October.
Eleanor McBrien, Sci Fi marketing director, said: "Key scenes, lines and moves from classic sci-fi movies and TV shows have permeated our lives and become part of our daily vernacular. We're celebrating this love of the genre and having some fun with these familiar points of reference."
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