The new Microsoft channel, called MSN Spice, will be free of charge to users.
carries advice on how readers can undergo small changes to make big improvements in their lives. Advice includes fashion, beauty, health, family life and meal suggestions.
Schwartz is editing the channel. It follows similar initiatives by MSN, including one earlier this year with IPC's Marie Claire.
Potential visitors to MSN Spice are directed to the channel through pages on MSN's portal that are likely to appeal to housewives with children.
Adverts on Window's Live Messenger and articles in MSN newsletters will also alert mums to the editorial-led channel.