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I reckon at least as many people would go mental about Oxo "cashing in" on her death if they did this. Maybe some kind of link-up with a cancer charity would alleviate those concerns, but it's an ethical / sensitivity tightrope...
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I loved the emotional appeal of this ad. At first I was just intrigued to see what the city was going to look like. As the clip went on it actually stated to make me feel nauseous.They did a good job demonstrating exactly how much sugar we are consuming, by can and by year...
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For starters, this ad is a perfect way to display just how much sugar we put in our bodies every day for soda drinkers. This is why I personally have been trying to cut back on soda and drink more water. When compared,
obviously water has many more benefits to sugary drinks which need to be put on display more for people to see. Soda and any other sugars drinks, which include simple fruit juices, need to be revealed for what they truly offer the public...
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I don't understand. If this ad was created by a mainstream agency, we'd have have there name in the news. Instead, this was created by the MoFilm model - which allows all sorts of creatives get access to curated briefs and for clients to have a selection of ideas to their brief from all sorts of perspectives...