by On 7th Oct 2014
As a daily user of Snapchat, I was inclined to click on this article and read what it had to offer. I am always interested in learning new material and insight on the things I use in my daily life. Most of my...
by On 7th Oct 2014
Although technology is getting more and more advanced to the
point where computers with artificial intelligence can replace humans for many
tasks, I agree with the author because I feel like human interaction is too
important. As can be shown with Apple’s U2 blunder...
by On 5th Oct 2014
Classic - nice to be mentioned as a tiny part of the cola war history! Thanks Ben. It's five years since I sent that original tweet mentioned above to Coke and Pepsi. The day it broke I received sever…
by On 8th Oct 2014
Great article! It seems as though Adidas really took a more personal approach throughout this entire campaign. They understood that their brand was already recognizable...
by On 8th Oct 2014
Lufthansa is redefining the economy/coach passenger experience. I travelled Lufthansa to Berlin last month and was awestruck by their brilliant More Indian Than You Think campaign. Indian food on the …
by On 9th Oct 2014
The real sad issue about Wonga is that it should ever get to an ad standards issue. Post recession, with many people in need of cash and our banks (the government owned ones) refusing to lend to them at sensible rates, the payday loan market was allowed to spring up...
by On 8th Oct 2014
Experiential is not dying, its just getting done very badly by people who have jumped on the "We're experiential" train - Staffing, PR and Ad agencies who are looking at adding to their bottom line and thinking its easy money. The "we can do that" mentally is failing the true Experiential agencies. The real experiences are creative lead with the consumer in mind, PR agencies don't design - they do stunts along with staffing companies...
by On 9th Oct 2014
Experiential hasn't lost its way at all. I would agree if the kinds of activations you outline are all we get from the discipline. But I've seen a huge amount of fantastically creative, bold and above all relevant experiential campaigns this year. The difference for me is a) cost - a lack of budget means agencies turn to the most cost-effective (usually the most simple) solution, and b) creativity - either brands not being brave enough, or hiring agencies with great production experience but little in the way of creative talent. This is where I agree with you David - the best experiences are delivered by true experiential specialists. PR agencies' task is stunts where the primary target audience is he/she who consumes it through on/offline media....
by On 9th Oct 2014
You've made some good points here, though I do think that PR agencies are very well equipped to deliver experiential campaigns. We always have to sell a story (a true one) to journos and the public are no different as 'recipients' of said stories. The hard sell just doesn't work and the best PRs are usually able to find an execution that's not only worth writing about, but credible amongst attendees. Which is nice. Just a thought. Anyway, glad you're able to use your last name unlike Dubai Dave.
by On 9th Oct 2014
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I believe you're right regarding 'green' and the metrics Chris used to illustrate the health implications but his main point still rings true to me. I'm a Coke consumer (all varieties) but I simply don't get the new product. The green label...