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Rob, I think you have hit the nail on the head here. The old understanding between brands and the branded is under pressure as our identifies multiply. I have no idea how this will resolve itself...i just know somehow it will!
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What balderdash from the ASA. Direct mail, by its very nature, is a targeted medium. Plus, two complaints hardly counts as an assault on the nation's sense of decency.
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HTC eyes 'strong resurgence' as CMO departure looms and sales tank
The fact they backed off of advertising to save money is a good and bad idea. The good comes from the obvious in saving money while their sales take a hit in a market they desperately need to take more control of...
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A very interesting piece. I do wonder about the More Than example, though. If you're using a consumer panel then, mobile phone or not, that's just quant research...
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How does a TV ad herald digital transformation? If I were going to shout about digital transformation for a brand, I'd want to use digital channels and social media, not television, radio and outdoor as my core channels.…
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Lots of jazz hands, but if something fundamental at Argos is changing - is that not the message to lead with?
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That may be true in some cases, but these guys have definitely have a huge fan base. Alfie Deyes (another young British vlogger) is currently Number 1 in paperback books, a deal he managed to get with Penguin due to his internet popularity.
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Not quite sure I understand your point. Yes, we like stereotypes. In fact, generally speaking we like simplicity. We distrust nuance. But if we're all several different people, why would we search for one brand to be all things to us? If a brand stands for something, then - as a logical truism - it can't stand for everything. Why would I want it to?