The Swedish airline is looking for an agency to create one or more viral videos to be screened with the simplest equipment possible to demonstrate the strengths and benefits of the Eurobonusmembers programme.
SAS is also looking for the project to strengthen customer image of SAS and show how the airline creates added value in personal time for travellers and helps them to take control of their weekdays.
Mypitch is a marketing community and arena for global creatives from across the ad business generating marketing for local and worldwide brands.
Ulf Hermansson-Samell, director marketing for SAS in Sweden, said: "The mission for the creative community is to show what SAS is best at and why so many customers recommend SAS to friends and acquaintances."
"It is an interesting opportunity to integrate with clients and for creative people to do even better communication to operate our business."
Fredrik Wigge, CEO for Mypitch, added: "We are very happy that SAS wants to explore Mypitch and see what talented amateurs can create compared to professional agencies and individualists. Inexperience confronts experience. Marketing will no more be the same."
The deadline is the December 15 when three shortlisted agencies will be chosen. The winner will be announced on January 15.
Travel
SAS seeks agency via Mypitch.com
LONDON - Scandinavian Airlines is seeking to boost the profile of its Eurobonusmembers frequent flyer programme and is looking for an agency via the website Mypitch.com.