SAS is offering Social Media Analytics as an on-demand service aimed at medium and large companies.
It is able to integrate data gathered from Facebook, YouTube, Twitter, discussion forms and blogs, with CRM and marketing systems.
It also allows marketers to see which media outlets are influencing people, as well as forecast future volume of social media conversations about a brand.
Mark Chaves, director of media intelligence solutions at SAS, said: "SAS Social Media Analytics helps marketers combine data from online conversations with other data, to build a more complete picture of each customer, and then use these analytically driven insights to predict and act."