The fund provider has launched a new microsite featuring a newspaper-style publication that positions James Hay as ‘reliable experts' through rewriting the ‘Uncertain Times' newspaper with positive and assuring financial news.
Agency LEWIS created the site at www.jameshaysipp.co.uk, which promotes the benefits of James Hay's SIPP product through on-screen news stories and downloads.
Financial advisers can add their name and company to the newspaper and email it to their colleagues and contacts.
The campaign will also comprise online banners across various financial websites, and an email sent out to customers. The campaign also comprises press, direct mail and outdoor activity.
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