Samsung "You are the gift" by Wieden & Kennedy Amsterdam

November 18, 2021

Samsung is promoting its Galaxy phone range with a TV, cinema and online campaign by Wieden & Kennedy Amsterdam.

The global work features a 60-second cinematic film in the style of a heart-warming cyber rom-com backed by The Backstreet Boys' I Want It That Way.

Along with a 30-second TV version and four 15-second online executions, the film was written by Dasha Ovechkina and art directed by Riccardo Rachello at the agency and directed by Matthijs van Heijningen through MJZ.

Credits

Creative agency
Wieden & Kennedy Amsterdam
Executive creative directors
Eric Quennoy
Mark Bernath
Creative directors
Edouard Olhagaray
Hannah Smit
Andrew Watson
Art director
Riccardo Rachello
Copywriter
Dasha Ovechkina
Head of broadcast production
Joe Togneri
Executive producer
Jaime Tan
Head of planning
Martin Weigel
Planning director
Thom Dinsdale
Head of comms and digital strategy
Elsa Stahura
Group account directors
David Newsome
Eleanor Thodey
Account directors
Mychel Peoples
Nick Pirtle
Account manager
Robyn Ransmeier
Studio director
Lizzie Murray
Designers
Lucille Fenouil
Yaleesa Waëlauruw
Animators
Lewis Beedham
Justin Magness
Business affairs
Akvilina Jaskunaite
Production company
MJZ
Director
Matthijs van Heijningen
Director of photography
Joost van Gelder
Producer
Donald Taylor
Executive producer
Dickie Jeffares
Managing director
Helen Kenny
Editing company
Work Editorial

RELATED CAMPAIGNS

Samsung "The openness medal" by Bartle Bogle Hegarty London

Samsung "Make it Ultra" by Bartle Bogle Hegarty Singapore

Samsung Electronics "Upscale every moment" by Bartle Bogle Hegarty Singapore

Samsung "Circle to Search line" by Iris

Enjoying 北京赛车pk10’s content?

Get unlimited access to 北京赛车pk10’s premium content for your whole company with a corporate licence.

Upgrade access