The ad, which breaks 22 July, features the Sainsbury's Try team at a County Fair making caramelised apple, hot dogs and potato wedges. It stars Zoe McClean, a mother of two from North East England and member of Sainsbury's Try Team.
Created by AMV BBDO, it is the second instalment featuring the Try Team and 10th TV ad to support the Feed your Family for a Fiver campaign. The first TV ad featuring the Try team launched in June starring celebrity chef Jamie Oliver.
To support of the activity Sainsbury's has also set up a Facebook page which has attracted nearly 14,000 users since its launch two weeks ago.
The Try Team is currently travelling around the UK demonstrating a variety of recipes at Sainsbury's stores. The aim of the current activity is to encourage more consumers to cook meals from scratch.
Grocery Food
Sainsbury's to air second 'Try Team' ad
LONDON - Sainsbury's is rolling out its latest TV ad to support its 'Feed your Family for a Fiver' campaign.
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