The supermarket has been trialling the system, which instantly creates a colour based on the contents of that shoppers basket or data, since 2008. It has been created in partnership with coupon specialist Catalina Marketing.
. It initially launched a trial of the system in 2008 in four stores, Leicester, Blackheath, Coventry and Tamworth.
Sainsbury’s has signed up around 60 brands to take part in the service, including Unilever, Procter & Gamble and Heinz. The service follows on the heels of Tesco, which has recently relaunched its .
Catalina ran a similar system in Somerfield as part of the retailer’s now defunct Saver Card scheme. However it fell out of use following Somerfield’s shift to an EDLP pricing policy and its acquisition by the Co-op.
. Speaking to P&I in 2008 Waitrose managing director Mark Price said the retailer had looked at the system but did not think "it would be right for the brand".
.jpg)
.jpg)