The supermarket has been , which instantly creates an colour coupon based on the contents of the shopper’s purchases, in four of Sainsbury’s stores through 2008.
The system is operated by in-store loyalty specialist Catalina Marketing and is currently running in Sainsbury’s stores in Tamworth, Leicester, Blackheath and Coventry.
Speaking about the scheme Sainsbury’s denied there will be an imminent roll out of the service, however insiders close to the trial said the results had been successful and it is looking at rolling out the service by Q3.
The move by Sainsbury’s to expand its coupon offfering comes as research shows consumers are increasingly switching to the offer as the recession takes hold.
ranks coupons as the second most popular type of offer behind free gifts. Research has also shown 91% of consumers turn to coupons when they feel the need to make savings.
However despite the growing popularity of coupons many brands have been turning away from them because of malredemption.
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