The Bistro line offers a selection of 23 products covering starters, mains and deserts. It is part of The Taste the Difference range, which generates around £1bn in annual sales and has been expanded by 150 lines to 1,141 products.
The TV ad, created by AMV BBDO, will break tonight during ITV1 soap 'Emmerdale'.
The campaign will also run across online and print advertising, with media planned and bought by PHD.
Sainsbury's relaunch of its quality line comes a day after Asda revealed an overhaul of its standard own-label product range, which accounts for £8bn-£9bn in annual sales.
The new line, called Chosen By You, introduces 500 new, and 1,000 reformulated products to existing items, creating a total of more than 3,500 products.
that will see the paper's readers given the chance to try Taste the Difference products at a restaurant.
.jpg)
.jpeg)
