The honour marks a return to form for the agency, three years after Dave Droga joined Saatchi & Saatchi to give its creative offering a much-needed boost.
The London agency won the print Grand Prix for its cheeky work for Club 18-30, as well as Gold Lions for sex shop Coco de Mer and for its Multiple Sclerosis campaign. In the film category, it was awarded Gold Lions for its NSPCC work, as well as the controversial "doggie-style" ad for Club 18-30.
Wieden & Kennedy in the US, which took the film Grand Prix for its Nike "tag" ad, was the runner-up in the agency of the year awards, with Bozell, New York coming in third place. Bozell's "got milk?" campaign, encouraging American children to drink milk, has been recognised at the festival.
Saatchi & Saatchi's win rounds out a good year for UK agencies at the French seaside festival. Gorgeous Enterprises, the UK production company, was honoured with a Palme D'Or, while UK creative agencies took home around twice the number of Gold Lions as their US counterparts.
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