Fallon won its Grand Prix in the Beyond the Banner category for its BMW website, which featured short films from well-known movie directors including Ang Lee of 'Crouching Tiger, Hidden Dragon' fame and Guy Ritchie, who made 'Snatch' and 'Lock, Stock and Two Smoking Barrels'.
Framfab, Copenhagen, won its Grand Prix in the Brand Promotion category for its Nike football promotion, which featured a multi-player online game played globally in a 13-language competition.
The US dominated the awards, winning a total of 12 in all including the Grand Prix. Also successful were Brazilian agencies, which won a total of 11 awards.
Other US shops to do well included OgilvyInteractive, which won gold for its Brotherhood fundraising work for the Fire Department of New York, sponsored by American Express.
Tribal DDB North America, New York, won gold for its Drunk Driving HTML banner campaign for the Ad Council and TBWA\Chiat\Day New York won two silvers for work for Absolut Vodka.
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